Off Page SEO Fundamentals

What is Search Engine Optimization (SEO)?

Off Page SEOSEO is the process of improving and promoting a website in order to increase visitor traffic from search engines. SEO has many facets that range from the words on your web page to the way other sites connect with you on the web. Generally, Search Engine Optimization not only focuses on structuring your site to be search engine friendly but also works on making it visitor friendly. SEO can either be on-page or off-page.

On page SEO basically just works within your website/blog while the off page SEO takes your site out to the wild. This article will act as a beginners guide to off page SEO. Off page SEO is the practice of making your web pages favorable outside your website through getting quality links back to it. The back links work as votes for your blogs content. Your webpage will only rank good in the search results if you get back more and better votes (links). To explain off page SEO better, the term link building is used. Link building and off page SEO are the same thing and both can improve your blog’s/website’s ranking in search engine results.

Off-Site SEO : Link building explained

Typically, link building can be explained as creating links back to a web page from other websites/blogs. Search engines are usually concerned by the number and quality of links all around the internet that redirect back to your webpage.

Search engines are constantly updated with the rationale to come to a decision on the position of each page in the search results. So this concludes that your place in a search result is determined by the links you get back. Search results are usually ranked by Google and other search engines that populate the web. The search engines will index and position web pages using their algorithm by identifying the number and quality of links redirecting to them.

What makes a good back link?

To achieve maximum effect on your off page SEO, your back link needs to have particular features that are thought to be good in the eyes of the search engines. The features include;

Come from a high page rank web page
Google algorithm gives a PageRank (PR) to a web page (from 0-10) in order to tell of its authority. Constantly try to get back links from pages with a high PR, if possible from those with a higher PR than that of your website. Links from pages with higher PageRank translate to quality votes for your page. To check the PR of a webpage, you can use WebRank Toolbar or PR Checker.

Come from a similar or related niche blog
Natural links should come from similar or related web pages. This makes them appear real. For instance, a fashion blog will never link to a wildlife blog as the two subjects are unrelated and irrelevant to each other. Back links from related or similar niche blogs portray authenticity and quality.

Use of different anchor texts
Stuffing the exact same keyword all over your web’s SEO makes it artificial. It is practically impossible for all your back links to have similar anchor texts. For instance you can use the model – 30 percent exact matching keyword, 30 percent phrase match keywords, 30 percent generic words and 10 percent URL of the website.

Not gained through Black Hat SEO
Black Hat SEO gets back links to your web page within a very short time. The problem with using this method is that it only gets you numerous links which lack quality. Search engines are able to detect natural and those that are not. These could result to your blog or website being de-indexed and thus leading to its failure. Therefore do not be fooled into buying links to your site as the trick hardly ever works.

No follow or do-follow links
The trait rel=’’no-follow’’ when added to a link instructs the search engine not to pass the status of the page to the linked web page. At the absence of this trait, the link is then termed as do-follow and the page passes its status. No-follow links are of little use in off page SEO. On the other hand, do-follow links back to your page increase your chances of getting a higher rank.